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BUSINESS OF HOME

Whether you’re a social media mogul or you opt for an old-school approach, marketing is everything. Do it well, and the right clients come knocking. We asked four designers—Jessica Jaegger, Leigh Jones, Sarah Weichel and Brad Ramsey—to share their go-to marketing strategies.

“We truly believe in the strength that social media has and the results it can bring to interior design professionals. The way we portray ourselves and our work online is a key factor to attracting new clientele. We have seconds to make an impression, which makes showcasing your style, aesthetic and who you are as a team important. Combining our online and offline strategy via networking with real estate brokers, past clients, financial advisors and such has also been very successful for our firm.” —Jessica Jaegger, Jessica Jaegger Interior Design, Miami

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